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Elements and Performance Criteria

Required Skills

Required skills

analytical skills to

determine functional requirements

identify appropriate design elements to match requirements

communication skills to

create a userfriendly animation

create an animation that markets the message effectively

liaise with the client

initiative and enterprise skills to provide feedback and recommend the most appropriate technology solutions

literacy skills to

create effective marketing dialogue within the animation

follow naming conventions

interpret workplace instructions and other technical documents

planning and organisational skills to determine the most appropriate solution

problemsolving skills to

determine best coding level to maximise the number of possible browser viewing

identify and rectify animation functional problems

identify and resolve bugs in the code created

identify and resolve error messages

select the most efficient and effective algorithms

research skills to

find the bestfit solution to client requirements

find solutions to encountered problems

learning skills to research encountered problems independently

technical skills to

apply web programming concepts

create HTML and eXtensible hypertext markup language XHTML pages with embedded animation

create animations that are aesthetically pleasing to look at interesting entertaining and interactive

Required knowledge

web animation programming concepts including

acceptable formats for importing assets

component libraries

crossbrowser issues

importing exporting libraries

inserting the published work to an HTML or XHTML page

internetanimation player statistics

movements and automated movements

publishing the finished work to an acceptable web format

shape animation and manipulation

text manipulation

programming control structures objectoriented programming including

scripting to go to uniform resource locators URLs

scripting to jump to different parts of the animation

scripting using the programming language

internet technology to choose the right scripting type to reach a maximum determined audience

principles of analysis of web parameters and design of suitable animations

Evidence Required

The evidence guide provides advice on assessment and must be read in conjunction with the performance criteria required skills and knowledge range statement and the Assessment Guidelines for the Training Package

Overview of assessment

Critical aspects for assessment and evidence required to demonstrate competency in this unit

Evidence of the ability to

design and create interactive animation for advertising following current industry standards

design and create interactive animation to enhance the professionalism or entertainment value of a website

Context of and specific resources for assessment

Assessment must ensure access to

development environment

internet access

appropriate learning and assessment support when required

Where applicable physical resources should include equipment modified for people with special needs

Method of assessment

A range of assessment methods should be used to assess practical skills and knowledge The following examples are appropriate for this unit

verbal or written questioning to determine candidates knowledge regarding

animation techniques

evaluation of the effectiveness of a candidates design and creativeness of the animation in advertisements and website enhancements

review of the candidates research report of web technology trends explaining the methods and attributes used and how the animation created enhances the website and entices buyers to click on advertisements

Guidance information for assessment

Holistic assessment with other units relevant to the industry sector workplace and job role is recommended where appropriate

Assessment processes and techniques must be culturally appropriate and suitable to the communication skill level language literacy and numeracy capacity of the candidate and the work being performed

Indigenous people and other people from a nonEnglish speaking background may need additional support

In cases where practical assessment is used it should be combined with targeted questioning to assess required knowledge

Range Statement

The range statement relates to the unit of competency as a whole. It allows for different work environments and situations that may affect performance. Bold italicised wording, if used in the performance criteria, is detailed below. Essential operating conditions that may be present with training and assessment (depending on the work situation, needs of the candidate, accessibility of the item, and local industry and regional contexts) may also be included.

Web document may include:	previously created and new HTML documents saved HTML documents.
Animations may include:	ActionScript Silverlight.
Advertisements may include:	external advertisements promoting a website on another website internal advertisements promoting products or subjects within a website.
Appropriate person may include:	advertising agency client.